SalzRose

Overview

SalzRose is a wholesale-only supplier of Himalayan salt products — salt licks for horses and livestock, edible salt, and salt lamps — supplying buyers across North America and beyond. CS2 built its brand and catalog site on Next.js: a certifications-forward product catalog, inquiry-based pricing flows, a buying-guide blog, and a wholesale funnel that hands serious buyers to GWS Connect.

The challenge

What the business needed

Selling minerals by the pallet is a trust exercise between strangers. A farm-supply buyer or feed distributor evaluating an overseas salt supplier wants proof before a conversation: certifications, product specifications, and a brand that looks like it will still exist next season. A retail-style store with a cart would send exactly the wrong signal — wholesale buyers negotiate price on volume, they don’t click “add to cart” — and the site had to serve buyers in two currencies without splitting into two sites.

The build

What CS2 shipped

CS2 built SalzRose on Next.js as a wholesale catalog rather than a store: product pages for each salt-lick size (1 kg to 4 kg jute-rope licks), edible salt, and salt lamps, each with “Contact for Pricing” inquiry flows instead of checkout. Certifications — ISO 9001:2015, HACCP, FSSC 22000, GMP+ FSA, FDA registration, Halal and Kosher — render as a first-class trust wall, not a footer note. A USD/CAD currency toggle serves both sides of the border, “The Salt Journal” blog answers the searches real buyers make (livestock salt deficiency, lamp care, cooking with pink salt), and a persistent banner routes wholesale inquiries to GWS Connect, where the qualified-buyer funnel already lives.

Highlights

What's on the site today

• 01Certification wall — ISO 9001, HACCP, FSSC 22000, GMP+, FDA, Halal, Kosher — front and center
• 02“Contact for Pricing” inquiry flows built for volume buyers, not carts
• 03USD/CAD dual-currency catalog serving both sides of the border
• 04Buying-guide blog targeting the searches farm and equine buyers actually make
• 05Wholesale funnel handing qualified buyers to GWS Connect

Tech stack

What it's built on

• Next.js
• React
• USD/CAD dual-currency catalog
• Inquiry-based sales (no cart)
• SEO blog (The Salt Journal)

Outcome

How it operates today

SalzRose now has a brand surface that does a sales rep’s first hour of work: a buyer arrives, sees certified quality and full documentation, browses the exact SKUs and weights, and lands in an inquiry or on GWS Connect already half-convinced. The catalog, the content, and the wholesale funnel run on one Next.js codebase — no rented storefront, and nothing to re-platform as the product line grows.