Overview
SalzRose is a wholesale-only supplier of Himalayan salt products (salt licks for horses and livestock, edible salt, and salt lamps) with buyers across North America and beyond. CS2 built its brand and catalog site on Next.js: a certifications-forward product catalog, inquiry-based pricing flows, a buying-guide blog, and a wholesale funnel that hands serious buyers to GWS Connect.
The challenge
What the business needed
Selling minerals by the pallet is a trust exercise between strangers. A farm-supply buyer or feed distributor sizing up an overseas salt supplier wants proof before a conversation: certifications, product specifications, and a brand that looks like it will still exist next season. A retail-style store with a cart would send exactly the wrong signal, since wholesale buyers negotiate price on volume rather than clicking “add to cart.” And the site had to serve buyers in two currencies without splitting into two sites.
The build
What CS2 shipped
CS2 built SalzRose on Next.js as a wholesale catalog rather than a store: product pages for each salt-lick size (1 kg to 4 kg jute-rope licks), edible salt, and salt lamps, each with “Contact for Pricing” inquiry flows instead of checkout. The certifications (ISO 9001:2015, HACCP, FSSC 22000, GMP+ FSA, FDA registration, Halal and Kosher) render as a first-class trust wall rather than a footer note. A USD/CAD currency toggle serves both sides of the border. “The Salt Journal” blog answers the searches real buyers make (livestock salt deficiency, lamp care, cooking with pink salt), and a persistent banner routes wholesale inquiries to GWS Connect, where the qualified-buyer funnel already lives.
Highlights
What's on the site today
- Certification wall (ISO 9001, HACCP, FSSC 22000, GMP+, FDA, Halal, Kosher) front and center
- “Contact for Pricing” inquiry flows built for volume buyers instead of carts
- USD/CAD dual-currency catalog serving both sides of the border
- Buying-guide blog targeting the searches farm and equine buyers actually make
- Wholesale funnel handing qualified buyers to GWS Connect
Tech stack
What it's built on
- Next.js
- React
- USD/CAD dual-currency catalog
- Inquiry-based sales (no cart)
- SEO blog (The Salt Journal)
Outcome
How it operates today
SalzRose now has a brand surface that does a sales rep’s first hour of work. A buyer arrives, sees certified quality and full documentation, browses the exact SKUs and weights, and lands in an inquiry or on GWS Connect already half-convinced. The catalog, the content, and the wholesale funnel all run on one Next.js codebase, so there’s no rented storefront and nothing to re-platform as the product line grows.
What this proves
How CS2 gives a wholesale brand a trust-first web presence, with certifications, catalog, and content on one codebase feeding a gated marketplace instead of a cart.