Overview
Sam's Furniture GTA is a Toronto-area residential furniture retailer that has been serving the Greater Toronto Area since 2004 from its North York showroom. CS2 built a full Shopify storefront — categorized by living room, dining, bedroom, and office/gaming — with sale pricing, multi-image product galleries, customer accounts, and free local delivery on orders over $499 stitched directly into the conversion flow.
The challenge
What the business needed
Sam's sells real-world furniture at retail prices to GTA homeowners — sectionals, mattresses, dining sets, gaming chairs. They needed a true e-commerce site, not a brochure: live pricing, multi-image product galleries, sale-vs-regular markdowns, customer logins, and a checkout that handles taxes and shipping. A static Next.js site couldn't carry inventory, payments, and order management without months of custom backend work, but a templated Shopify theme would have looked indistinguishable from every other furniture store on the platform.
The build
What CS2 shipped
CS2 built Sam's on Shopify with a custom theme tuned for furniture retail: department-driven navigation (Living Room, Dining, Bedroom, Office/Gaming), a Best Sellers homepage block, multi-image product carousels (up to 8 images per SKU), strike-through sale pricing, and an integrated cart and checkout. The 'Free Local Delivery on Orders Over $499' threshold is built into the conversion flow rather than buried in policy pages, and the showroom address, hours, and Google Maps integration reinforce the bricks-and-mortar credibility behind the online catalog. Customer accounts let repeat buyers reorder without re-entering shipping details.
Highlights
What's on the site today
- Department-driven catalog (Living Room, Dining, Bedroom, Office/Gaming)
- Live pricing with sale vs. regular price markdowns
- Multi-image product galleries (up to 8 images per SKU)
- Free local delivery on orders over $499 baked into the funnel
- Customer accounts, cart, and full Shopify checkout
- North York showroom integration with hours and Google Maps
Tech stack
What it's built on
- Shopify storefront
- Custom Shopify theme
- Cloudflare in front
- Customer accounts & cart
- Sale-pricing markdown logic
- Google Maps showroom embed
Outcome
How it operates today
Sam's now has a Shopify storefront that sells GTA furniture at retail without looking like a generic template, while still inheriting Shopify's payments, tax, and inventory plumbing. Sam's has been in furniture retail in the Greater Toronto Area since 2004, operating from a North York showroom on Finch Avenue West and supporting Canadian manufacturers — the website extends that bricks-and-mortar credibility online with full e-commerce, free local delivery on orders over $499, and customer accounts that let repeat GTA buyers reorder mattresses, sectionals, and bedroom sets without re-entering shipping details.
What this proves
How CS2 picks the right stack for the job — Shopify for true retail e-commerce, custom Next.js for marketing and SaaS — instead of forcing one framework on every business.